1: Brand Identity | On Burberry...
Mark Ritson: Burberry's luxury repositioning won't work, it's not in the brand DNA
Mark Ritson: Burberry's luxury repositioning won't work, it's not in the brand DNA
Burberry licenses beauty business to Coty in new drive to expand
Mark Ritson: Burberry's luxury repositioning won't work, it's not in the brand DNA
A Sleeker Home for Burberry's Offices in Manhattan - The New York Times
Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing
Burberry debuts new in-store layout across 14 stores - Retail in Asia
Turning around Burberry: The ups and downs | Vogue Business
Rebranding Stories: How Burberry Reinvent itself from a Gangster Brand into an Iconic Luxury Brand
Burberry Debuts New Retail Concept in 14 Stores – WindowsWear
Turning around Burberry: The ups and downs | Vogue Business
Will Burberry's chief take the va-va-voom with him when he leaves? | Financial Times
Burberry's Weird Chinese New Year Tribute Stirs Controversy | Jing Daily
6 Lessons From Burberry on Reviving a Dying Brand | by Lazarina Stoy | Better Marketing
They Hope You'll Keep Calm and Carry Burberry
Burberry to reinvent itself as a super luxury British brand | Burberry group | The Guardian
How Burberry is Reinventing Itself
6 Lessons From Burberry on Reviving a Dying Brand | by Lazarina Stoy | Better Marketing
The Repositioning of Burberry – Get into the world of Luxury Goods
Burberry profits slide as strategic repositioning continues - TheIndustry.fashion
Burberry holds steady as repositioning continues
